Strategic Communication Model for Terrorism Prevention Based on Cultural Intelligence (CQ)

Abstract

This study aims to develop a Cultural Intelligence (CQ)-based strategic communication model for terrorism prevention across three key national security institutions: the National Counterterrorism Agency (BNPT), the State Intelligence Agency (BIN), and the Special Detachment 88 Anti-Terror (Densus 88 AT). The research employs a qualitative approach with a multiple case study design. Data were collected through in-depth interviews, non-participant observation, and document analysis involving key informants across institutions. The findings indicate that although the three institutions have incorporated cultural sensitivity into their communication practices, the implementation remains partial, sectoral, and not yet systemically orchestrated. Four major patterns were identified: (1) CQ still operates implicitly and has not been institutionally standardized; (2) intelligence products have not been fully translated into culturally resonant communication narratives; (3) inter-agency communication orchestration continues to face bureaucratic silo barriers; and (4) the digital radicalization ecosystem is evolving faster than the state’s strategic communication response. Through cross-case synthesis, this study formulates an Integrated CQ-Based Strategic Communication Model consisting of five layers: intelligence sensing, cultural mapping, narrative engineering, collaborative orchestration, and an adaptive feedback loop. The model demonstrates that high CQ integration contributes to strengthening public trust, enhancing prevention effectiveness, and reducing social resistance. This study enriches the field of security communication while offering an operational framework for more adaptive, human-centered, and sustainable counterterrorism strategies in Indonesia.