Modern Global Art Groups' Effects on Graphic Design

Abstract

The modern era in defining the features of formal and expressive construction and achieves its functional and aesthetic goals. Hence, the research aimed to clarify the formal and organizational variables of graphic designers and their expressive performance and to compare their impact on the methods of artistic movements in the modern era. The research was based on the descriptive analytical approach of a group of samples, from which it came out with a set of results and conclusions, namely: Modern arts contributed to finding new performance standards for the aesthetic process in design, which was limited to the aesthetics of drawing and its techniques to express it to the techniques of collage and photo montage towards expressive metaphor using previously untouched materials. Achieving the formal organization of the elements with the background, whether through mathematical and engineering logic or as a coincidence industry, led to a transformation in the design process and the emergence of a new spatial relationship that directly affected a clear transformation of the design.