Tour Packages and Traditional Drinks in Kassi Tourism Village, Jeneponto Regency

Abstract

The development of rural tourism at the national level has been initiated by the Ministry of Tourism and Creative Economy, which supports the empowerment of rural communities. This provides new motivation for tourist villages to continuously strive to develop their villages, including Kassi Tourist Village in Jeneponto Regency, South Sulawesi Province. One of the challenges faced by this village is the difficulty in marketing it due to the lack of tourism package planning, even though it has substantial potential, especially in the field of agro-tourism development. This study aims to identify the tourism components present in Kassi Tourist Village, Jeneponto Regency, in order to identify the potential of agro-tourism as a main attraction in Kassi Tourist Village. Through an analysis of raw materials such as palm wine (tuak) and coffee, which are the primary products of agro-tourism, they can become unique attractions for visitors to the village. Furthermore, this study also involves traditional beverage management activities. The research methodology used to achieve these objectives is a qualitative descriptive method. The results of this study suggest that introducing traditional beverages such as tuak and coffee sarru as the main attraction for visitors in Kassi Tourist Village during their activities in the village, from harvesting to final product production ready for sale, can complement each other in the development of agro-tourism. These findings can serve as a reference for travel agencies, especially in the development of tourism packages, which have not yet been created by existing travel operators in Jeneponto Regency and Makassar.