Journal of Asian Multicultural Research for Economy and Management Study https://amrsjournals.com/index.php/jamrems <p><strong>Journal of Asian Multicultural Research for Economy and Management Study (JAMREMS) </strong>ISSN: <a href="https://portal.issn.org/resource/ISSN/2708-9711">2708-9711</a> is an international platform for scholars to publish research report, article review, and short communication. <strong>JAMREMS </strong>covers all research area of Economy and Management studies including Financial Management, Accounting, Administrative System, Brand Innovation and Brand Management, Management, Business Economics, Business Administration, Energy Management, Environmental Management, Public Sector Management, Facilities Planning and Management, Marketing Management, Finance, Foodservice Management, Global Manufacturing and Management, Human Resource Management, Industrial Engineering, Information Technology Management, Knowledge Management, Management Information System, Management Psychology, Management of Enterprises, Management Practices, Management Strategy, Management Theory, Manufacturing Systems Engineering, Marketing, Operations Research, Organizational Behaviour, Port Management, Production Management, Project and Quality, Research Methods, Logistics and Supply Chain Management, Risk Management and Insurance, Scientific Management, Security and Risk Management, Hospitality Management, Sport Management, Strategic Management, Strategic Management, Technology and Knowledge Management.</p> Journal of Asian Multicultural Research for Economy and Management Study en-US Journal of Asian Multicultural Research for Economy and Management Study 2708-9711 Study of Factors Affecting Claim Submissions in Housing Project Implementation Between Developers and Consumers https://amrsjournals.com/index.php/jamrems/article/view/723 <p>The successful implementation of a developer project depends on the cooperation of all parties involved, including the developer company itself, consumers, banks, and notaries, as stipulated in the Work Agreement. If one of the parties fails to professionally carry out their responsibilities, it may give rise to a claim. As an island with a high number of tourist destinations, Bali will certainly increase the number of residential locations to support tourism itself, making it possible for claims to arise in developer/construction projects. For example, in the case of Griya Asri Housing, where consumers/buyers had already taken delivery of the buildings from the developer, several problems arose with the houses over time. The consumers took the initiative to report these problems to the developer with the aim of having them repaired because the written and agreed agreement stated that a retention or warranty would be provided upon the purchase of a housing unit. Therefore, the consumers filed a construction claim against the developer. This study aims to identify the factors that cause construction claims to be filed and analyze the dominant factors that can influence the filing of claims in a housing project, identify differences in perception between developers and consumers regarding the factors that cause claims in a housing project, and determine the methods used by both parties to resolve disputes arising from construction claims. The research method used in this study is quantitative descriptive using a questionnaire as a research instrument. There were 70 research respondents, consisting of 35 consumer respondents and 35 developer respondents, with case studies of developer projects located in several provinces in Bali in the 2022-2024 fiscal year. The data were analyzed using the Relative Importance Index (RII), followed by the U-Mann Whitney test, and then processed using descriptive statistical analysis. From the results of the data analysis, The most dominant factor causing claims to be filed in developer projects in Bali Province is defective or imperfect workmanship by developers. There is a significant difference in perception between consumers and developers regarding the factors causing claims in a construction project in Denpasar City, as the obtained value of p= 0.008 is significantly smaller than (&lt;) the probability value of 0.05. The method considered most appropriate for resolving construction disputes arising from claims is negotiation.</p> <p>&nbsp;</p> Ida Bagus Komang Ananda Kusuma Putra Anak Agung Gde Agung Yana Dewa Ketut Sudarsana Copyright (c) 2026 Journal of Asian Multicultural Research for Economy and Management Study https://creativecommons.org/licenses/by-sa/4.0/ 2026-07-07 2026-07-07 7 2 1 11 10.47616/jamrems.v7i2.723 Green Human Resource Management as a Strategic Driver of Sustainable Organizational Performance: A Literature Review https://amrsjournals.com/index.php/jamrems/article/view/727 <p>This study examines Green Human Resource Management as a strategic driver of sustainable organizational performance through a literature review approach. The growing pressure for organizations to balance economic performance, environmental responsibility, and social accountability has increased the importance of integrating sustainability into internal management systems. Green Human Resource Management provides a relevant framework because it connects sustainability objectives with employee-related practices, including green recruitment and selection, green training and development, green performance management, green rewards, and employee involvement. This review synthesizes existing studies to explain how GHRM contributes to sustainable organizational outcomes by developing employee environmental awareness, strengthening green behaviour, supporting green innovation, and shaping sustainability-oriented organizational culture. The findings indicate that GHRM is not merely an administrative human resource function, but a strategic mechanism that enables organizations to transform environmental goals into daily workplace practices. The literature also shows that the relationship between GHRM and sustainable performance is often influenced by mediating factors such as green innovation, employee commitment, leadership support, and organizational culture. Therefore, the effectiveness of GHRM depends on the consistency of implementation, managerial commitment, and alignment with broader organizational strategy. This study concludes that organizations seeking long-term sustainability should integrate green principles into human resource policies and practices to improve environmental, social, and economic performance. The review also highlights the need for future research to examine GHRM across different sectors, organizational sizes, and national contexts, particularly through empirical and longitudinal studies that can provide stronger evidence of its long-term impact.</p> Mattie Philavong Copyright (c) 2026 Journal of Asian Multicultural Research for Economy and Management Study https://creativecommons.org/licenses/by-sa/4.0/ 2026-07-09 2026-07-09 7 2 12 22 10.47616/jamrems.v7i2.727 The Influence of Green Marketing, Environmental Awareness, and Consumer Attitude on Generation Z Consumers’ Purchase Intention toward Sustainable Fashion Products in Jakarta https://amrsjournals.com/index.php/jamrems/article/view/726 <p>This study aims to examine the influence of green marketing, environmental awareness, and consumer attitudes on purchase intention toward sustainable fashion products among Generation Z. Sustainability issues in the fashion industry have become increasingly critical due to rising textile waste, growing demands for responsible production practices, and the widening gap between environmental concern and actual purchasing behavior. The research adopts a positivist paradigm with a quantitative approach using a cross-sectional causal survey design. A purposive sampling technique was employed to collect data from 120 Generation Z respondents through a structured questionnaire measured using a 1–5 Likert scale. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM), covering both the measurement model and the structural model. The empirical results indicate that green marketing does not have a significant effect on purchase intention (β = 0.036, t = 0.592, p = 0.555). In contrast, environmental awareness has a positive and significant effect on purchase intention (β = 0.248, t = 3.186, p = 0.002). Furthermore, consumer attitude emerges as the most dominant and significant predictor (β = 0.684, t = 9.682, p &lt; 0.001). These findings underscore the importance of strengthening positive consumer attitudes and environmental knowledge in encouraging sustainable fashion purchasing behavior..</p> Dadan Sundara Dewi Nurbaiti Ahmad Nurdin Hasibuan Medy Desma Fatwara Made Aditya Wibawa Copyright (c) 2026 Journal of Asian Multicultural Research for Economy and Management Study https://creativecommons.org/licenses/by-sa/4.0/ 2026-07-09 2026-07-09 7 2 23 32 10.47616/jamrems.v7i2.726 Analysis of The Factors Causing Contract Addenda and Their Impact on the Implementation of Construction Projects Within the Government of Gianyar Regency https://amrsjournals.com/index.php/jamrems/article/view/729 <p>Contract addenda frequently occur before, during, or at the completion of construction projects due to technical, administrative, and external factors that influence project implementation. This study aims to identify the dominant factors causing contract addenda and examine their effects on the implementation of government construction projects in Gianyar Regency. A quantitative research design was employed using questionnaire surveys distributed to project stakeholders. Data were analyzed using factor analysis and multiple linear regression with SPSS version 27. The analysis identified seven factors contributing to contract addenda: project disruptions caused by external conditions and internal coordination, planning and design discrepancies, intervention and dependence on external parties, coordination and administrative processes during project preparation together with unpredictable natural conditions, project execution and work methods, changes in work scope, and technical discrepancies. The regression model obtained was Y = 37.980 + 2.524XF1 + 2.853XF2 + 1.845XF3 + 1.831XF4 + 2.127XF5 + 1.720XF6 + 1.844XF7, indicating that all seven factors significantly affect construction project implementation. The findings demonstrate that increases in these factors are associated with a higher likelihood of contract addenda, leading to significant impacts on project cost, quality, and completion time. These results highlight the importance of improving project planning, coordination, and contract management to minimize contract modifications and enhance project performance.</p> I Kadek Agus Sweta Adi Putra Copyright (c) 2026 Journal of Asian Multicultural Research for Economy and Management Study https://creativecommons.org/licenses/by-sa/4.0/ 2026-07-17 2026-07-17 7 2 33 42 10.47616/jamrems.v7i2.729