Decision to Residential Purchasing in Denpasar Before and During the Covid-19 Pandemic

Anissa Maria  Hidayati; Gusti Ayu Putu Candra Dharmayanti; Charlie Adi  Mertha

doi:10.47616/jamrems.v4i1.415

Autors/ores

Anissa Maria Hidayati Department of Civil Engineering, Udayana University, Indonesia
Gusti Ayu Putu Candra Dharmayanti Department of Civil Engineering, Udayana University, Indonesia
Charlie Adi Mertha Department of Civil Engineering, Udayana University, Indonesia

DOI:

https://doi.org/10.47616/jamrems.v4i1.415

Paraules clau:

Residential Purchasing Decisions, Covid, Developer, Consumer

Resum

Indonesia's economic growth from 2018 to 2022 is volatile; the residential property sector is projected to follow macroeconomic trends. Based on interviews with members of Real Estate Indonesia in the Bali region, sales of the property sector, especially large-type residential housing in Denpasar for the 2018-2019 period, experienced growth but not significantly. In contrast to the 2020-2022 period, it experienced significant growth amid the COVID-19 conditions. This phenomenon was not spared from the role of the developers, who carried out a good strategy regarding consumer behavior amid the economic difficulties at that time so that they were able to boost sales of large-type residential dwellings in Denpasar. This study analyzes the decisions of residential purchasing in Denpasar before and during the COVID-19 pandemic. So, there are two groups of samples for two periods, namely the years 2018-2019 and 2020-2022. The selected samples include 87 respondents of consumers and 60 respondents of developers. Data were analyzed using Smart-PLS using the Multi Group Analysis feature to examine the differences in the analysis results for the two sample groups. Developers were involved as a sample because they were assumed to be able to recognize the preferences of consumers in deciding residential purchasing. The results show a similarity of factors before and during the COVID-19 pandemic, namely promotion and the developer's image, significantly influencing residential buying decisions. Meanwhile, the factor that distinguished the two sample groups was the price factor, which significantly influenced the decision to buy housing before the pandemic, while environmental factors significantly affected the decision to buy housing during the pandemic.

Descàrregues

Les dades de descàrrega encara no estan disponibles.

Referències

Aljufri, A., Amalia Meidhani, A., Adriel, H., & Wijaya Limas, R. (2021). Faktor yang Mempengaruhi Niat Membeli Rumah di Jabodetabek Menurut Teori Model Perilaku Pembeli. PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia, 4(1), 1–12. https://doi.org/10.21632/perwira.4.1.1-12

Anthony, B., Tresani, N., & Halim, R. P. (2018). Preferensi Konsumen Terhadap Faktor-Faktor Penentu Kepuasan Konsumen Dalam Pengambilan Keputusan Pembelian Perumahan Bersubsidi Di Karawang. Jurnal Muara Sains, Teknologi, Kedokteran Dan Ilmu Kesehatan, 1(2), 159–168. https://doi.org/10.24912/jmstkik.v1i2.854

Arikunto, S. (2006). Prosedur penelitian tindakan kelas. Bumi Aksara, 136(2), 2–3.

Dewi, S. K., Siburian, P. S., & Indriastuti, H. (2017). Pengaruh motivasi konsumen, persepsi dan sikap konsumen terhadap keputusan pembelian. Jurnal Manajemen, 9(2), 105–110.

Fatmawati, A. (2020). Faktor-Faktor yang Mempengaruhi Keputusan Pembelian. Jurnal Ekonomi & Pendidikan, 17(1), 34–45.

Ghoni, A., & Bodroastuti, T. (2012). Pengaruh Faktor Budaya, Sosial, Pribadi Dan Psikologi Terhadap Perilaku Konsumen (Studi Pada Pembelian Rumah Di Perumahan Griya Utama Banjardowo Semarang). Jurnal Kajian Akuntansi Dan Bisnis, 1(1), 1–23. https://www.neliti.com/publications/103179/

Hanungsari, A. E. D. (2019). Pengaruh Atribut City Branding Jogjakarta Terhadap Keputusan Pembelian Hunian. UAJY.

Henseler, J. (2007). A new and simple approach to multi-group analysis in partial least squares path modeling.

Iswahyudi, H. (2016). Back to oil: Indonesia economic growth after Asian financial crisis. Economic Journal of Emerging Markets, 25–44.

Keil, M., Tan, B. C. Y., Wei, K.-K., Saarinen, T., Tuunainen, V., & Wassenaar, A. (2000). A cross-cultural study on escalation of commitment behavior in software projects. MIS Quarterly, 299–325.

Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran, Edisi 13. Jakarta: Erlangga, 14.

Maharani, S. E. (2021). Dampak Covid 19 Terhadap Ekonomi dan Lingkungan di Bali. Bumi Lestari Journal of Environment, 21(1), 23. https://doi.org/10.24843/blje.2021.v21.i01.p04

Mangkunegara, A. A. A. P. (1988). Perilaku Konsumen. Eresco.

Maulana, S., Abdullah, S., & Levyda, L. (2021). Pengaruh Bauran Pemasaran, Sosial,dan Kepribadian terhadap Pembelian Hunian Properti di Kota Tangerang Selatan. Journal of Applied Management Research, 1(2), 109–118. https://doi.org/10.36441/jamr.v1i2.365

Munawir, M., & Maskupah, M. (2020). Analisis Persepsi, Preferensi, Sikap Dan Perilaku Dosen Fakultas Ekonomi Dan Bisnis Islam Iais Sambas Terhadap Produk Perbankan Syariah. Cross-Border, 3(1), 41–54.

Rakhmanita, A., & Vidada, I. A. (2017). Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Properti Di Kota Tangerang. Seminar Nasional Multi Disiplin Ilmu, 1(November 2017), 203–211.

Safitri, F., Sunarya, E., & Danial, R. D. M. (2019). Peran Consumer Awareness dan Perception terhadap Buying Interest pada Properti Syariah. Journal of Management and Bussines (JOMB), 1(1), 1–9.

Saidi, L., Adam, P., Saenong, Z., & Balaka, M. Y. (2017). The effect of stock prices and exchange rates on economic growth in Indonesia. International Journal of Economics and Financial Issues, 7(3), 527–533.

Setiadi, N. J. (2019). Perilaku Konsumen: Perspektif Kontemporer pada Motif, Tujuan, dan Keinginan Konsumen Edisi Ketiga (Vol. 3). Prenada Media.

Setiawan, H., Edward, E., Chandra, H. P., & ... (2018). Faktor-Faktor Yang Mempengaruhi Pembelian Hunian Berdasarkan Aspek Perilaku Konsumen Dan Preferensi Konsumen. … Pratama Teknik Sipil, 105–112.

Suryawardana, E., & Yani, T. E. (2017). Analisis Faktor-Faktor Pertimbangan Konsumen Terhadap Keputusan Pembelian Produk Hunian Di Kecamatan Tembalang Kota Semarang. Jurnal Dinamika Sosial Budaya, 19(1), 22. https://doi.org/10.26623/jdsb.v19i1.683

Tjiptono, F. (2008). Strategi Pemasaran Edisi 3. Yogyakarta: Andi, 24.

Wardhani, W., Sumarwan, U., & Yuliati, L. N. (2016). Pengaruh Persepsi dan Preferensi Konsumen terhadap Keputusan Pembelian Hunian Green Product. Jurnal Manajemen Dan Organisasi, 6(1), 45. https://doi.org/10.29244/jmo.v6i1.12183

Wariki, G., Mananeke, L., & Tawas, H. (2015). Pengaruh Bauran Promosi, Persepsi Harga Dan Lokasi Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Pada Perumahan Tamansari Metropolitan Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(2), 1073–1085. https://doi.org/10.35794/emba.v3i2.9286

Wicaksana, P. S. I., & Baldah, N. (2021). Pengaruh Kepercayaan, Lokasi, Dan Promosi Terhadap Keputusan Pembelian Rumah Bersubsidi di PT. Mitra Indah Properti. Jurnal Pelita Ilmu, 15(01), 17–24.