Marketing Approach in Non-Manufactured Somali Product

Timiro Faaiso; Shacni Sareeya

doi:10.47616/jamrems.v3i2.273

Autors/ores

Timiro Faaiso Faculty of Business & Public Administration, Amoud University, Somalia
Shacni Sareeya Faculty of Economics & Management, Benadir University, Somalia

DOI:

https://doi.org/10.47616/jamrems.v3i2.273

Paraules clau:

Non-manufactured Product, Marketing, Approach

Resum

This study intends to create and assess market-driven value chain management solutions by using a comprehensive marketing strategy to identify the primary bottlenecks and opportunities in the cattle value chain. The effectiveness of these measures will be determined. Additionally, ideas for changing the non-manufactured stock value chain and strengthening quality control are reviewed in order to enhance the cluster's overall performance. Infrastructure development for non-manufactured commodities has a variety of objectives, including enhancing post-harvest processing facilities, meeting quality criteria, and boosting the non-manufactured stock trading system's competitiveness

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