Analysis of Sales Predictions from the Point of View of the Increase in Daily Newspaper Sales
Keywords:Promotional Operations, Company, Newspaper Sales
This study aims at Analysis of Sales Predictions from the Point of View of the Increase in Daily Newspaper Sales. The methods of this research is gather evidence through a variety of approaches, including library analysis and field research. This paper makes use of both qualitative and quantitative evidence. Primary data sources, namely data collected from respondents or direct interviews with business executives, specifically about marketing strategies, especially those relating to promotion. Secondary evidence. Promotional operations are carried out optimally, which is facilitated by sufficient costs, especially in potential areas. Apart from repeat buyers, the organization offers its goods in store, which enables the company to monitor its output figures accurately and seamlessly.
Constantinides, E. (2002). The 4S web-marketing mix model. Electronic commerce research and applications, 1(1), 57-76.
Constantinides, E. (2006). The marketing mix revisited: towards the 21st century marketing. Journal of marketing management, 22(3-4), 407-438.
Edwards, P., & Tsouros, A. D. (2006). Promoting physical activity and active living in urban environments: the role of local governments. WHO Regional Office Europe.
Hudson, S., & Ritchie, J. B. (2006). Promoting destinations via film tourism: An empirical identification of supporting marketing initiatives. Journal of travel research, 44(4), 387-396.
Kaplan, R. S., Robert, N. P. D. K. S., Kaplan, R. S., & Norton, D. P. (2001). The strategy-focused organization: How balanced scorecard companies thrive in the new business environment. Harvard Business Press.
Leonidou, L. C., Katsikeas, C. S., & Samiee, S. (2002). Marketing strategy determinants of export performance: a meta-analysis. Journal of Business research, 55(1), 51-67.
O'Cass, A., & Julian, C. (2003). Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters. European journal of marketing.
Rasmussen, E., Moen, Ø., & Gulbrandsen, M. (2006). Initiatives to promote commercialization of university knowledge. Technovation, 26(4), 518-533.
How to Cite
Copyright (c) 2021 Journal of Asian Multicultural Research for Economy and Management Study
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.