Digital Marketing and Creative Economy Theory in Economic Development during the Pandemic

Authors

  • Hsu Yu Shin Department of Economics, Dagon University, Myanmar
  • May Shun Mynt Department of Economics, Dagon University, Myanmar

DOI:

https://doi.org/10.47616/jamrems.v2i3.123

Keywords:

Digital Marketing, Creative Economy, Information Technology

Abstract

Changes in the world require a company to make innovations that are necessary in order to survive the onslaught of other companies' innovations, especially similar companies. a new economic concept that focuses on information and creativity that relies on creative ideas and knowledge from human resources for the main production factors. Creative economynowadays it is increasingly being carried out by the people, especially the younger generation in country because they feel this is a profession that is suitable to be done. Information technology is also needed in the distribution, promotion and sales transaction processes so that the process runs more effectively and efficiently. The potential for the development of this industry is due to several factors, namely the development of information technology as the main factor develops rapidly, access to information centers via the internet is much easier, the social innovation process runs smoothly, each region has a unique local cultural potential and the openness of society to modern culture, there are sources of knowledge such as many campuses that are a source of quality human resources, have high creativity and innovation.

Downloads

Download data is not yet available.

References

Dubina, I. N., Carayannis, E. G., & Campbell, D. F. (2012). Creativity economy and a crisis of the economy? Coevolution of knowledge, innovation, and creativity, and of the knowledge economy and knowledge society. Journal of the Knowledge Economy, 3(1), 1-24.

Geels, F. W. (2004). From sectoral systems of innovation to socio-technical systems: Insights about dynamics and change from sociology and institutional theory. Research policy, 33(6-7), 897-920.

Gilpin, R. (2018). The challenge of global capitalism: The world economy in the 21st century. Princeton University Press.

Hearn, G., & Bridgstock, R. (2010). Education for the Creative Economy: Innovation, Transdisciplinarity. Education in the creative economy: Knowledge and learning in the age of innovation, 93.

Heeks, R. (2008). Current Analysis and Future Research Agenda on'Gold Farming': Real-World Production in Developing Countries for the Virtual Economies of Online Games. Development informatics working paper, (32).

Kozinets, R. V., Hemetsberger, A., & Schau, H. J. (2008). The wisdom of consumer crowds: Collective innovation in the age of networked marketing. Journal of macromarketing, 28(4), 339-354.

Menger, P. M. (2014). The economics of creativity. Harvard University Press.

Mutti, D., Yakovleva, N., Vazquez-Brust, D., & Di Marco, M. H. (2012). Corporate social responsibility in the mining industry: Perspectives from stakeholder groups in Argentina. Resources Policy, 37(2), 212-222.

Shaw, G., & Williams, A. (2004). From lifestyle consumption to lifestyle production: Changing patterns of tourism entrepreneurship. Small firms in tourism, 99-114.

Shihab, M. (2001). Economic development in the UAE. United Arab Emirates: a new perspective, 249-259.

Shove, E. (2004). Changing human behaviour and lifestyle: a challenge for sustainable consumption. The ecological economics of consumption, 111-131.

Sok, P., & O'Cass, A. (2015). Examining the new product innovation–performance relationship: Optimizing the role of individual-level creativity and attention-to-detail. Industrial Marketing Management, 47, 156-165.

Southerton, D., Warde, A., & Hand, M. (2004). The limited autonomy of the consumer: implications for sustainable consumption. Sustainable consumption: The implications of changing infrastructures of provision, 32-48.

Szirmai, A. (2015). Socio-economic development. Cambridge University Press.

Downloads

Published

2021-05-04

How to Cite

Shin, H. Y., & Mynt, M. S. . (2021). Digital Marketing and Creative Economy Theory in Economic Development during the Pandemic. Journal of Asian Multicultural Research for Economy and Management Study, 2(3), 16-21. https://doi.org/10.47616/jamrems.v2i3.123