The Existence of Gorontalo Muhammadiyah University in Increasing the Income of the East Pentadio Village Community

Abstract

The purpose of this research was to determine the existence of the Muhammadiyah University of Gorontalo in increasing the income of the people of East Pentadio Village. This research uses a descriptive qualitative research approach, using interview instruments with various informants. The results using Samuelson's theory about the factors that influence income, show that the existence of the Muhammadiyah University of Gorontalo is able to increase the income of the people of East Pentadio Village. However, the current existence of the campus has not been fully utilized by the community in increasing the income of the people of East Pentadio Village. There are still many outsiders who take advantage of the opportunity of the existence of the Muhammadiyah University of Gorontalo by making larger businesses in the campus area so that community businesses that are built simply with little capital experience competition. The low level of education of rural communities makes the business that is built still not optimal and makes the community less creative and innovative in entrepreneurship. This also causes people to easily give up when experiencing losses.