http://amrsjournals.com/index.php/jamrems/issue/feed Journal of Asian Multicultural Research for Economy and Management Study 2021-01-09T20:19:07+07:00 Open Journal Systems <p><strong>Journal of Asian Multicultural Research for Economy and Management Study (JAMREMS) </strong>ISSN: <a href="https://portal.issn.org/resource/ISSN/2708-9711">2708-9711</a> is an international platform for scholars to publish research report, article review, and short communication. <strong>JAMREMS </strong>covers all research area of Economy and Management studies including Financial Management, Accounting, Administrative System, Brand Innovation and Brand Management, Management, Business Economics, Business Administration, Energy Management, Environmental Management, Public Sector Management, Facilities Planning and Management, Marketing Management, Finance, Foodservice Management, Global Manufacturing and Management, Human Resource Management, Industrial Engineering, Information Technology Management, Knowledge Management, Management Information System, Management Psychology, Management of Enterprises, Management Practices, Management Strategy, Management Theory, Manufacturing Systems Engineering, Marketing, Operations Research, Organizational Behaviour, Port Management, Production Management, Project and Quality, Research Methods, Logistics and Supply Chain Management, Risk Management and Insurance, Scientific Management, Security and Risk Management, Hospitality Management, Sport Management, Strategic Management, Strategic Management, Technology and Knowledge Management.</p> http://amrsjournals.com/index.php/jamrems/article/view/74 Reflections on the Economy of ASEAN countries in the face of the Covid-19 Pandemic 2021-01-09T20:19:07+07:00 Linh Benson lbensonlin12@gmail.com Tienne Nhung lbensonlin12@gmail.com <p>This article discusses the Economic Reflections of Asean countries in facing the Covid-19 Pandemic in several Asean countries, namely Vietnam, Malaysia and Indonesia. Vietnam's economic growth was victorious, the economies of various countries in other Southeast Asian regions were battered by the corona virus. The process of economic growth is influenced by two kinds of factors, namely economic factors and non-economic factors. Economic factors, which are none other than production factors, are the main force affecting economic growth. Malaysia has proven to the world community that its country is capable of managing its economy even in challenging circumstances. He quoted the IMF as global economy recorded negative growth and in Indonesia it seems that contraction in income activities in some income classes is affected. In the second quarter there is a slowdown, then in the third quarter the savings are enormous. It could be that consumption, which has been a factor in economic growth, will be a challenge. In an effort to maintain economic stability during the Covid-19 pandemic. This reflects that the economies of ASEAN countries, even in the world, are currently under the same pressure due to the Covid-19 virus pandemic, the world economy this year will experience a recession.</p> 2021-01-09T00:00:00+07:00 Copyright (c) 2021 Journal of Asian Multicultural Research for Economy and Management Study http://amrsjournals.com/index.php/jamrems/article/view/73 Analysis of Consumer Assessment in Small and Medium Enterprises "Raja Abon Makmur Lestari" on Shredded Products and Mix Marketing 2021-01-09T14:44:36+07:00 Yulia Yulia yyulialia121@gmail.com Novyandra Ilham Bahtera yyulialia121@gmail.com Rati Purwasih yyulialia121@gmail.com <p>Raja Abon Makmur Lestari's business has good potential, resulting in considerable business competition. One of the businesses that produce shredded is Small and Medium Enterprises (UKM) Raja Abon Makmur Lestari. This business must apply a consumer-oriented marketing concept. The application of this concept is to determine the marketing mix consisting of product, price, promotion, and place. The purpose of this study was to analyze consumer assessments of the various attributes of shredded products and evaluate the results of the shredded product marketing mix strategy. The method used in this research is descriptive analysis, with the 4P marketing mix approach. The marketing mix strategy evaluation design involves internal parties, namely business owners, and external parties, namely consumers. The results of the discussion show that consumer assessment of products has guaranteed quality, consumer ratings of prices are in accordance with quality, consumer assessments of shredded product distribution are easy to obtain and consumer assessments of promotion by word of mouth are very efficient and easy to get information on social media. The evaluation results of the marketing mix for shredded products are in the range of 101-125. Based on this total value, it can be concluded that all the variables of the marketing mix carried out by the king of shredded and prosperous sustainable have been effective.</p> 2021-01-09T00:00:00+07:00 Copyright (c) 2021 Journal of Asian Multicultural Research for Economy and Management Study