DADAN SUNDARA; DEWI NURBAITI; AHMAD NURDIN HASIBUAN; MEDY DESMA FATWARA; MADE ADITYA WIBAWA. The Influence of Green Marketing, Environmental Awareness, and Consumer Attitude on Generation Z Consumers’ Purchase Intention toward Sustainable Fashion Products in Jakarta. Journal of Asian Multicultural Research for Economy and Management Study, [S. l.], v. 7, n. 2, p. 23-32, 2026. Disponível em: https://amrsjournals.com/index.php/jamrems/article/view/613. Acesso em: 20 aug. 2026.