NDUNGU, N. The Evolution of Brand Innovation and its Impact on Consumer Loyalty in a Globalized Economy. Journal of Asian Multicultural Research for Economy and Management Study, [S. l.], v. 4, n. 4, p. 25-30, 2024. DOI: 10.47616/jamrems.v4i4.454. Disponível em: https://amrsjournals.com/index.php/jamrems/article/view/454. Acesso em: 16 sep. 2026.