[1]
Dadan Sundara, Dewi Nurbaiti, Ahmad Nurdin Hasibuan, Medy Desma Fatwara and Made Aditya Wibawa 2026. The Influence of Green Marketing, Environmental Awareness, and Consumer Attitude on Generation Z Consumers’ Purchase Intention toward Sustainable Fashion Products in Jakarta. Journal of Asian Multicultural Research for Economy and Management Study. 7, 2 (Aug. 2026), 12-21.