The Evolution of Brand Innovation and its Impact on Consumer Loyalty in a Globalized Economy

Njeri Ndungu

doi:10.47616/jamrems.v4i4.454

Authors

Njeri Ndungu School of Business, Daystar University, kenya

DOI:

https://doi.org/10.47616/jamrems.v4i4.454

Keywords:

Brand, Innovation, Loyalty

Abstract

The result is that this studies presents crucial insights into how design questioning, logo innovation, and sustainable aggressive benefit have interaction with every other. The outcomes show that businesses should bridge the distance in their know-how of design and enforce it, as that is essential to gaining and preserving aggressive benefit in the cutting-edge technology. A wonderful belief of sustainable aggressive advantage suggests how important layout is. Practitioners can leverage this expertise to improve their innovation plans, growth their resilience, and boom their potential to adapt to the converting enterprise surroundings. These consequences show how numerous emblem innovation is and the way it emerges around the sector. The importance of balancing a regular brand identification with continuous innovation for agencies trying to build robust relationships with customers in a dynamic marketplace. Despite its limitations, this take a look at affords treasured insights and prepares the groundwork for destiny research searching at how client perceptions evolve inside the converting emblem management landscape.

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