The Influence of Financial Literacy, Financial Behavior, Self Efficacy, and Availability Bias on Stock Investment Decisions of Gen Z in Pontianak City

Adisti Dwi  Utari; Dedi  Hariyanto; Heni  Safitri

doi:10.47616/jamrems.v6i1.429

Authors

Adisti Dwi Utari Management Study Program, Faculty of Economics and Business, Muhammadiyah University of Pontianak, Indonesia
Dedi Hariyanto Management Study Program, Faculty of Economics and Business, Muhammadiyah University of Pontianak, Indonesia
Heni Safitri Management Study Program, Faculty of Economics and Business, Muhammadiyah University of Pontianak, Indonesia

DOI:

https://doi.org/10.47616/jamrems.v6i1.429

Keywords:

Stock Investment Decisions, Financial Literacy, Financial Behavior, Self-Efficacy, Availability Bias

Abstract

The purpose of this study was to determine the effect of financial literacy, financial behavior, self-efficacy, and availability bias on stock investment decisions of Gen Z in Pontianak City. This study was conducted with an associative approach. The primary data of this study were obtained through a questionnaire using Google form. The questionnaire was distributed to Gen Z in Pontianak City aged 17-26 years who invested in the stock market. The population in this study was Gen Z in Pontianak City totaling 219,743 people. So the sample taken in this study was 150 people. The sampling technique used was purposive sampling. The financial literacy variable (X1) shows a significant value of 0.002 <0.05, so Ho is rejected and Ha is accepted. It can be seen that individual financial literacy has an influence on stock investment decisions. The financial behavior variable (X2) shows a significant value of 0.000 <0.05, so Ho is rejected and Ha is accepted. It can be seen that individual financial behavior has an influence on stock investment decisions. In the self-efficacy variable (X3) shows a significant value of 0.000 < 0.05, then Ho is rejected and Ha is accepted. It can be seen that individual self-efficacy has an influence on stock investment decisions. In the availability bias variable (X4) shows a significant value of 0.000 < 0.05, then Ho is rejected and Ha is accepted. It can be seen that individual availability bias has an influence on stock investment decisions.

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