Hedonistic Lifestyle Moderates the Influence of Financial Literacy and Mobile Banking Use on Financial Behavior of Private Employees in Pontianak City

Abstrak

The rapid development of digital financial services has significantly influenced financial behavior in Indonesian society, particularly among private employees who actively use mobile banking services. However, increasing financial inclusion is not always accompanied by adequate financial literacy and responsible financial management. This study aims to analyze the influence of financial literacy and mobile banking usage on financial behavior and to examine the moderating role of hedonic lifestyle among private employees in Pontianak City. This study employed a quantitative associative approach using Structural Equation Modeling with Partial Least Squares (SEM-PLS). Data were collected through questionnaires distributed to 150 private employees selected using purposive sampling. The analysis included validity, reliability, R-Square, F-Square, and hypothesis testing. The results indicate that financial literacy and mobile banking usage have positive and significant effects on financial behavior. Mobile banking usage shows the strongest influence on financial behavior. Meanwhile, hedonic lifestyle has a negative but insignificant effect and does not significantly moderate the relationship between financial literacy, mobile banking usage, and financial behavior. The model explains 62.9% of the variance in financial behavior. In conclusion, improving financial literacy and responsible mobile banking usage is essential to support better financial behavior among private employees in the digital era.